In 1995, Portugal welcomed 9.7 million international visitors, representing only about 1.7% of global arrivals. Fast-forward to 2023 and international arrivals had soared to 26.5 million—more than double the 1995 figure. The tourism sector today accounts for some 12.7% of Portugal’s GDP.
What was once mainly the Algarve and Madeira has become a richer, more diversified offering. Cities like Lisbon and Porto, the Azores, the Alentejo and the Central region now all play their part. Beyond sun & sea, Portugal now offers wine-tourism, gastronomic routes, nature escapes, surfing, cycling & walking itineraries and even bird-watching.
Sustainability & future challenges
Growth brings responsibility. The Portuguese tourism industry highlights sustainability—environmental, economic and social—as a key challenge. The focus is not just on more visitors but on more value, ensuring local communities, heritage and nature benefit.
Why It Matters
As a tour-company operating around Lisbon, Sintra, Évora and beyond, emphasising this evolution reinforces our value-proposition: we’re not just offering “sun & beach” but authentic experiences in a country ranked among the best travel destinations in the world.
Join us
Let’s explore Portugal the best way – with a local tour guide! Discover Lisbon’s historic corners, the landscapes of the Alentejo, nature in the Azores or the cultural heritage of Évora. Book now and experience Portugal as one of the world’s leading destinations.
