Among the highlights are Quinta do Paral, in Vidigueira, and Torre de Palma Wine Hotel, in Monforte — both awarded two prestigious Michelin Keys, a new classification honoring top hotels in Portugal for authenticity, service, and overall guest experience.
Now in its third consecutive year of growth, Alentejo’s wine tourism saw a record-breaking performance in 2024, welcoming 195,000 visitors — a 21.6% increase compared to the previous year. The main visitor markets were Portugal, Brazil, and the United States.
Nationally, Alentejo leads in certified wine production, accounting for about 40% of total sales across Portugal’s 14 wine regions. The region has more than 23,000 hectares of vineyards, with 30% of production exported, mainly to Brazil, Switzerland, the USA, the UK, and Poland.
With over 2,000 years of history in producing Vinho de Talha — one of the few regions in the world preserving this ancient winemaking tradition — Alentejo is also gaining recognition for its commitment to sustainability. Its Sustainable Winegrowing Program, the first of its kind in Portugal, promotes responsible practices in vineyards and wineries, ensuring wine quality and long-term economic viability.
